![]() "Eventually we managed to get it to work." "And they said no, that's not possible." He laughed as he launched into the game. "We challenged the team with the following: Are you able to create battle scenes with thousands of characters on-screen at the same time, in real-time, with you having full real-time touch control over all of these troops, and make all of these battles resolve within thirty to sixty seconds?" Reil recalled. Instead, NaturalMotion seems to like tackling tough problems. This is clearly not a developer that likes to rework previous game designs slightly. It's also interesting that each game NaturalMotion has created is something completely different than previous games. "Some two percent of the world's population has played that game." "CSR Racing now has 120 million users," said Reil. From My Horse to CSR Racing to Clumsy Ninja, NaturalMotion has produced a string of hit mobile games. In our meeting, Reil stressed that "Dawn of Titans is there to redefine action-strategy as a category." Bold words indeed, but NaturalMotion has the track record to back up such an attempt. The game's attention to detail looks to extend to strategic depth as well as surface beauty. Once on the battlefield, there are plenty of tactical choices to make, with positioning, use of different units against the best targets, and adroit use of special attacks being key elements to success. Like other popular mobile strategy games, you'll build up territories and use resources to better equip your fighting forces. Still, despite all the beauty, the game appears to have enough strategic depth to keep and hold the attention of gamers. Even on a big screen, we appreciated the beautifully rendered details, lighting effects, clouds, and detailed landscapes. previewed the game while chatting with Reil at Zynga's headquarters this week. "We challenged the team with the following: Are you able to create battle scenes with thousands of characters on-screen at the same time, in real-time, with you having full real-time touch control over all of these troops, and make all of these battles resolve within thirty to sixty seconds?" In addition to Echo, Titans and troops are brought to life with our Morpheme animation engine, giving in-game Titans and characters dynamic and unique, lifelike movements," Reil added in the blog post. "Echo, Dawn of Titans' proprietary engine, enables the game to feature thousands of units on-screen to achieve epic battles and run smoothly on mobile devices. The game is built using NaturalMotion's expertise with graphics and their very capable tools. Our team has designed every element of Dawn of Titans - from the trees, to the waterfalls, to the Titans, to the battles - to push the edge and create an entertainment experience that we believe supersedes anything found today in the Action Strategy category." The Dawn of Titans experience is set within a kingdom that looks, feels and sounds real. "Players build their kingdoms to fuel their army, raise Titans and fight battles at epic scale to capture territory. "In Dawn of Titans, players are immersed in a breathtaking, high fantasy world as they lead Titans into epic battles with thousands of soldiers," said Natural Motion CEO Torsten Reil in a blog entry today. Leading the way in that attempt is the new game from NaturalMotion, Dawn of Titans, which is heading to iOS and Android platforms in soft-launch only a few weeks from now, with general release to follow. Key to that strategy is the company's stated plan to publish from six to ten new titles this year, and be a leader in multiple categories of mobile games. ![]() Their goal is to hit 75 percent or more of the revenues coming from mobile by the end of 2015. "Our mobile bookings now account for 60 percent of our bookings, up from only 27 percent since the time I joined the company," CEO Don Mattrick said during the company's last earnings call. Zynga has come a long way towards that goal, ending 2014 as primarily a mobile game company. The intent, obviously, was to help Zynga in transitioning from being primarily a social game publisher to a mobile game publisher. ![]() After bringing in EA and Microsoft veteran Don Mattrick as CEO, Zynga purchased developer NaturalMotion, which had established itself as a very successful tools developer and as a mobile publisher. Zynga has been struggling to return to the kind of profits it was generating when social games were riding high several years ago. ![]()
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